Tsim Sha Tsui East is a bustling commercial area adjacent to Tsim Sha Tsui. While it shares its proximity with its tourism hotspot neighbor, TST East offers a different dynamic. During its golden era in the 1980s and 1990s, this area was dominated by businesses, entertainment venues and tourism. At night, it came alive with bars, nightclubs, karaoke halls and theatres. Today, TST East has transformed into a major commercial district, complementing the neighboring Tsim Sha Tsui with hotels, restaurants and shopping malls.

TST East has a rich history of trade and commerce since the 1980s. Industries such as toys, textiles, and jewelry have established their offices and showrooms here. The thriving trading businesses have attracted many restaurants, bars, clubs and other entertainment outlets to here. While the decline in trading activities has reduced the presence of business travelers, TST East remains bustling due to its strategic location near Tsim Sha Tsui and the revitalization of Avenue of Stars and museums, ensuring a steady flow of visitors to the restaurants and bars in the vicinity.

Regarding the area’s connectivity, the East Tsim Sha Tsui MTR station serves the Tuen Ma Line and is connected to the Tsim Sha Tsui station via underground tunnels, which serves the Tsuen Wan Line. In terms of public transports, buses, minibuses, and taxis run throughout the area. Furthermore, it is located next to the Cross Harbour Tunnel, ensuring quick access to Hong Kong Island.

The streets and shopping malls in TST East are filled with international and chain restaurants, cafés, bars and shops, but visitors would dine at the waterfront restaurants and bars for the stunning Victoria Harbour view. Here also benefits from a number of upscale hotels, including Hotel Icon, Kowloon Shangri-La and Royal Garden Hotel, welcoming both business and leisure travellers. The malls here, for example, Empire Centre, Peninsula Centre and Houston Centre, are conveniently located beneath the office buildings. Besides, TST East has also the highest concentration of museums, including the Hong Kong Museum of History, Hong Kong Science Museum, Hong Kong Space Museum and Hong Kong Museum of Art, providing cultural and educational experiences for visitors.

No doubt that commercial buildings dominate the area, with notable examples being Concordia Plaza, East Ocean Centre and Empire Centre. They are often more affordable compared to its neighbour due to their age. Following the trend, the area has seen a growth in coworking spaces and serviced offices within commercial buildings, offering flexible workspaces for startups, freelancers, and SMEs.

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